SWOT analysis


Preliminary group assessment of the Strengths, Weaknesses, Opportunities and Threats [SWOT] associated with each strategy is a useful tool to start the evaluative discussion of strategies.


  • Put each strategy on a separate piece of newsprint.
  • Ask participants to identify the strengths of each strategy in turn and list them.
  • Ask participants to identify weaknesses and list them under each strategy.
  • Continue by asking participants to identify opportunities and then threats associated
    with each strategy–and record them on the newsprint.

Once the listing is complete, give the group time to comment on the participants’ assessment, areas of agreement, etc.

About Strategies

Please enable JavaScript for full site functionality. Click here to learn how.