The Hawaii Tourism Authority awarded SMS Consulting a contract to assist each county in developing a tourism strategic plan. On Kauai, they worked closely with the County of Kauai Office of Economic Development. A 27-member advisory committee composed of representatives of government, business, the visitor industry and the community was formed to provide input into the plan. When completed, the Kauai Tourism Strategic Plan 2006–2015 consisted of an overview of the tourism sector and defined problem areas, seven priority objectives, 28 strategies, and a scorecard to measure progress. An accompanying document included a three-year action plan for each of the 28 strategies, with a total of 125 specific action steps detailing tasks to be accomplished. Upon completion of the plan, the County of Kauai awarded a one-year contract to Kauai Planning & Action Alliance to kick-start and coordinate the plan’s implementation.
At the start of the plan’s implementation, there were no funds available to support the plan’s activities. Advisory committee members were invited to serve as members of the Tourism Strategic Plan Implementation Team, and 12 agreed to serve. A lead individual was identified for each of the seven priority objectives. The action steps were reviewed and prioritized, with consideration given to what could be done in a three-year period, especially given the lack of additional funding. From this, a timeline was developed. The remaining steps were seen as future projects to be addressed after the three-year period. The Tourism Strategic Plan Implementation Team agreed to meet quarterly, working outside the meetings with other groups and agencies to carry out the action steps.
The leadership role to oversee the priority objectives was assumed by representatives of the County Office of Economic Development, Kauai Chamber of Commerce and Kauai Visitors Bureau. It was the lead person’s task to work with others involved in carrying out the action steps, and to monitor and communicate progress and challenges back to the Implementation Team. KPAA developed a quarterly progress reporting format to document outcomes.
At the end of the contract period, a year-one progress report was created describing outcomes. The report included a scorecard for each objective, showing the target and actual score. With the ending of KPAA’s one-year contract, the County Office of Economic Development assumed responsibility for coordination of the Implementation Team.